20 Jul How To Find The Best Hashtags To Promote Your Business
If you are trying to market yourself through social media or increase exposure with your target market, hashtags are the way to go. Identifying the best hashtags is important when it comes to social media campaigns and improving engagement, and hashtags enable companies to identify where conversations involving their target market take place.
When relevant hashtags are used in your social media posts on Facebook, Twitter and Instagram, people searching for these keywords will be able to find your posts. However, using the wrong hashtags can prove ineffective, so you need to get it right and choose a handful of the right ones. Here’s how –
Every niche and industry has its own social media influencers – regular individuals who have large followings – and these people already use lots of hashtags to promote themselves.
By monitoring posts made by influencers operating within your niche, you can see the hashtags they are using and incorporate them into your own posts. This can help people who are following and engaging with these influencers – people who are interested in your niche – find and engage with you.
Search for Trending Hashtags
There are lots of free hashtag monitoring programs which you can use to find the hashtags which are currently trending within your niche. Trending hashtags cover topics which are being discussed by people all around the world, typically in response to major events.
When you have identified trending hashtags, all you need to do is create a post which somewhat relates to the trending topic, even if it’s not fully related to your niche, and leverage its popularity to gain some additional exposure. Although this topic does not need to be entirely related to you, it helps if you can find some connection with it.
Twitter’s Tailored Trends
Twitter Trends provides a comprehensive list of hashtags and topics which are influenced by a number of factors which relate to your business, including: your location; interests; and the people or corporations you follow.
Combining these factors with the hashtags and tweets which are trending means that you see what is relevant and popular in real-time.
The very best hashtag is one which is unique to you and, if you can make it catch on and get people to use it, it can take off and become associated with your business. This, in effect, is free marketing – the more followers you can get using it, the more exposure you benefit from.
Before trying out any fancy hashtag or marketing tools, know that you are the expert in your industry and you should use your own mind to come up with some unique and catchy hashtags.
Social Media Training
The best way to maximise your social media influence is to invest in a training course. Social media is such a huge part of modern day business that it has become its own profession.
Being trained on the ins and outs of the major platforms can go a long way in helping you levy the intricate tools and processes within these platforms to produce the best content. Social media is all about manipulating trends to provoke a response, and good social media training with a company that specialises in digital marketing and social media can show you exactly how to do this in the context of your own industry.
Finding hashtags to use is a fairly simple process; it is the actual use of these hashtags within your posts and content which is the hardest part. By being in touch with your industry or niche and knowing what is going on around the world, you can take advantage of trending hashtags and relate them back to your business for increased exposure.