29 Jan 7 Ways To Boost Brand Awareness
Are you having trouble in raising your brand awareness? You wouldn’t believe how many companies are faced with the same issue. Having in mind the fact that your brand can often be more important than your actual product, this is an issue that should be addressed right away. You do not want people to recognize you for the wrong things, or worse, not to recognize you at all. Here are seven ways to boost your brand awareness, and with that, improve your bottom line.
Invest in promotional and branded products
Promotional and branded products are a great way to take your brand to places it has never been before. You can hand them out to customers and have them do the marketing for you. You will need to make sure they are something useful, like calendars, pens, etc. They need to be something that people will actually use and carry around. You should also make sure to brand your premises, and have banners printed and set up in your store.
Do it like the Romans
The Romans had the brilliant idea of giving their people bread and games to keep their minds off the actual issues. That is not quite what we are suggesting though. What we are saying is host a competition. Add some of your own products as prizes, make them branded ones, and you will be establishing new relationships with your customers. People love to compete, and you can easily leverage the power of social media to reach them.
Offer valuable insight
Content marketing is still on the rise, and you can leverage it to raise brand awareness. You need to establish yourself as an industry leader, someone who has valuable knowledge and insight into the problems your customer base is facing, and offer to help them on your blog. Provide knowledge and problem-solving articles, promote them and share them, and you will be getting your name out there, in front of the right eyes.
Throw a party
This may not be the first idea that comes to mind when we talk about raising brand awareness, but if you have an important milestone to celebrate, or if you are opening a new store, throw a party to celebrate, and invite your partners, your employees, and your customers. Make sure it is a party they will never forget, don’t try to pitch them a sale at any point, and they will remember you fondly. If you are throwing this event in Prague, then Prague Eventery is your go to choice – they will help you with all the logistics.
Establish a referral system
Word of mouth marketing still has the biggest potential – and not many think to use it the right way. You need to start rewarding customers who refer a friend or family member, and thus expand your reach and customer base. You can do this by giving them discounts, unique products that are not available for regular purchase, and so on. Take a leaf out of the world of World of Warcraft – their in-game referral and reward system has had new players pouring in for years.
Let me give you an example: Uber and Spotify have joined forces to increase brand awareness together. They have launched a joint campaign, where Uber clients can enjoy their favourite songs while traveling to their destination. They can do this by creating a “soundtrack for your ride” on Spotify, and you get to be your own DJ for the trip. Needless to say, the campaign has helped both brands increase their customer base.
The importance of being unique
You need to stand out from the crowd for your brand to get recognized. You need to have your own brand personality, that will have your customers, and those who are yet to become your customers, know you in an instant. You can do this by coming up with a phrase or a slogan, or a logo that is unique to the brand, and that you will use in all your marketing efforts.
Bear in mind that the most important thing about your brand and raising awareness is staying true to yourself, and who you are as a brand. You should never compromise your values to get ahead. You simply need to find the right crowd and the right niche to market yourself and your products.