29 Sep How To Create Successful Business Page On Facebook
Setting up a Facebook page costs none but it facilitates introducing a brand across the world. Facebook has developed as the prime marketing and advertising tool for small and large scale businesses. With more than 2 billion active users, the social networking site streamlines communication with your potential customers around the globe. This helps businesses create and manage brand awareness, generate skyrocket sales, expedite profitability and ultimately business.
If you are the one who has not yet created a Facebook page for your business or plan to make your existing page more effective, you need to be focused on a few things. More considerably, you should have a comprehensive strategy to engage more people, get more page views and likes. To help you design an effective Facebook marketing strategy, we have shared here the guidelines that can be advantageous for creating and managing business Facebook page.
Create Business Page Instead Private
Many enterprises, particularly small scale, use Facebook personal profiles for marketing rather than utilizing Facebook Business Page. It restricts them from taking advantage of content creation tools, paid promotional programs, and analytics that come with Business pages. Also, a personal profile requires people to send friend requests to get answers for their brand-related queries. This is what customers find least comfortable.
Add Distinguishable Profile Picture
Choose a profile picture that is recognizable for the audience. You can use the company logo or can design exclusive photo to be your Facebook profile picture. Being recognizable is more important so your customers can find and like your page disregarding impersonators. The picture you pick for your business profile will appear next to your posts in follower’s news feed, so be wise in its selection. The profile picture on the desktop should be at least 170×170 pixels in size, and 128×128 on smartphones.
Choose Attention-Grabbing Cover Photo
Make sure you select a high-quality and interesting cover photo precisely describing your brand. The minimum size of the cover photo on computers is 820×312 pixels, and 64×360 pixels on smartphones. It is up to you whether you want to keep your cover photo updated to make it more stimulating, or want it to remain unchanged.
Add a Call-to-Action Button
Facebook allows businesses to add a call-to-action button to their pages. A few of these customizable buttons are Shop Now, Contact Us, Watch Video, Book Now, and Sign Up. The user can link these buttons to a web page or content of choice. These buttons make it easier for the customers to place orders or perform the action for which they have approached your page.
‘About’ Section Must Be Compelling
The About section is the most important part of your Facebook page. This is the first place which the customers will visit to get more information about your brand. Add a general description of your brand; narrate company mission and your success stories. You can explain when you launched your product, your popular events, and the awards or appreciations you got. Everything must be brief but descriptive. The information provided on the About section helps customers to know about your page before hitting like.
Post Engaging Photos and Videos
The visual content matters more than the textual content when it comes to social media. The users do not bother reading lengthy textual contents; they are more attentive to graphics. As mentioned above, the social networking platform provides businesses with call-to-action buttons including Watch Video button. You can create an interesting video describing your business or brand. You can add captivating photos and videos that may or may not be promotional. Do not bombard your followers with the promotional posts and give them more informational and entertaining content that keep them visiting and referring your page to others.
Set Time and Frequency of Posts
Your Facebook marketing strategy should shed light on the time and frequency for posts. If you do not post regularly you won’t seem as reliable, and if you post more frequently than required you will fail to get the attention of your followers even for an interesting post. Both of these situations can ultimately make you lose your followers. You must know what the appropriate time for publishing a post is and when the reader would be more attentive towards your message. Facebook allows you to schedule your posts to get them published later at a certain time. Also, choose the frequency of your posts. It is recommended to post 2 to 3 times a week, and whatever you post should be interesting, unique, informative and engaging.
Enable Private Messages
If you want your followers to privately message you, enable the messaging feature. It is recommended to allow your potential customers contact you privately for seeking brand related information or getting their complaints to be resolved. Also, respond to their messages and comments on your posts.
Hope you would have found these guidelines for creating an effective Facebook page for your business. You can also use these tips to make your existing social media page more effective.
Author is journalist, social media expert and blogger. He is passionate technology writer and contributes towards mobile securities, business management, cell phone spy software and windows apps. To know more about him follow twitter @ addisonalbert55