Be Wary Of Fake Reviews; Don’t Be A Victim Of Negative Marketing

22 Sep Be Wary Of Fake Reviews; Don’t Be A Victim Of Negative Marketing

Negative marketing is becoming a common thing today as business competition has turned to its worst. Many businesses have in the recent past suffered great losses as a result of unfair completion. Fake news and reviews are being used to hurt the reputation of credible companies all in a bid to beat the competition.

The sad thing is that small and medium enterprises are the ones suffering the most from this menace. You would be interested to know that the perpetrators of this vice are mostly startup companies who have failed to attract a stronger customer base and dodn’t strategise to meet customer demands and expectations. Their only tactic remains to use treachery to penetrate in the market; this they do by using fake news, reviews and hiring fake customers to give poor ratings to a company’s products and services so that other customers won’t get attracted to them.

Datainsure is a responsible and caring company that finds it useful to enlighten its customers on the potential dangers they are exposed to in the current competitive environment. The company apart from offering secure merchant account services, they also strive to ensure that their customers who include small and medium enterprises thrive in their undertakings.

In this regard, as a business seeking for growth and development, you have to put a watchful eye on such levels of cunningness from your competitors.

You know the consumer market is fascinating. Consumers only believe what they see, hear and read. Therefore, if they come across negative reviews on a product or company that they were considering to transact with, then their judgment becomes impaired as they will use the reviews to judge your performance and credibility as a business. In most cases, potential customers judge the reliability and worthiness of a product or service based on its reviews and rating; this applies in particular for goods sold online. In light of this, uncouth companies tend to take advantage of customers naivety by writing fake reviews about a competitor’s products or services just to drag their sales down and hinder customer attraction.

We, therefore, urge our customers to be on the lookout for any fake news or reviews regarding their products or services.

Customers can identify false news and reviews by;

  • Checking the payment options listed by a potential company

With credit card payments being widely adopted it is necessary that individuals ensure they utilize secure credit card merchant service providers. Credible ones will always offer customer payback service in case they are unsatisfied. Only trust companies with secure payment features and be wary of those asking for direct debit or credit card payments.

  • Looking for the guarantees offered by the company

It is a common practice for a business to give an assurance to customers to gain their trust and confidence. Nonetheless, most online business today post money back guarantees for their products and services just in case customers are dissatisfied. Any professional business would state any extra services offered to clients just like they would state their terms and conditions. So don’t be misled.

  • Being keen on the product or service reviews posted on any business website

It is important that customers carefully read these reviews and be extremely watchful for the positive ones. Some companies today hire fake customers to post fake reviews in their favor. These are fake testimonials which customers should look out for.

These are some of the ways to detect cunningness in a company’s website. Therefore, inform your customers to be on the lookout for any malicious activity and not to trust them as these are only out to hurt your image.

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