7 Tips For Choosing A Business Domain Name

28 Jun 7 Tips For Choosing A Business Domain Name

Domain names have become a necessary part of the brand of every business. A memorable domain name can mean increased visibility, more sales, and better brand awareness. How do you choose a domain name when competition for top-level domains is so fierce? Here are some tips to help you choose the perfect domain name for your business.

Be Catchy

A memorable domain name can become part of your company’s brand. You should choose a domain name which customers and clients can remember. A recent trend in domain names has been to invent new words or combine words which are relevant to a business or industry. Your company name may also work well if it is short and uncomplicated. If you are running a business based around yourself, such as for photography or life coaching, consider making your own name your brand and domain name.

Keep it Simple

One of the best practices in choosing a domain name is to keep it simple. Simple names can be easier for customers to recall and find. You should avoid numbers, hyphens, and special characters. Most customers will remember a domain name with a .com domain suffix, so choose a .com address if possible.

Keep it Short

The most memorable domain names are often very short. You should consider making your domain something quick and easy to type so customers can access it faster on smartphones. If you do choose to use a specialized top-level domain, such as .pizza or .finance, you should make the domain name itself as short as possible, so that customers will remember the suffix.

Make it Local

If you run a local business, a domain name with your city, town, or neighborhood can help local customers find you. Localizing your domain name may also help you find a domain which isn’t already taken. Combining your local area with your company name can also help customers remember and find you on the internet.

Use Keywords

If you’ve tried many names and they have all been taken, you should consider using keywords which represent your industry. What would people search for if they were looking for your business? What is unique about your business when compared to other businesses like yours? This might work especially well with a city or place name.

Do Research

A little bit of research can prevent some legal headaches further down the road. Once you’ve chosen your domain name, you should check to make sure it is not copyrighted or trademarked. You may also want to avoid using a domain name being used by a major company even if it isn’t trademarked or copyrighted.

Say it Aloud

One last step which might help you choose the perfect domain name is to say the address aloud several times. Simply saying the name aloud may help you determine if it will fit your business and is catchy enough to remember. If it is easy to say, and it’s not already taken, you may have found the perfect domain name.

Conclusion

Memorable domain names can mean a stronger brand and increased sales for your business. When choosing domain hosting, choose a name which will be hard to forget for clients and customers.

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