30 May Whiteboard Animation Videos: 4 Future Predictions
Any modern marketer today will tell you for free that that today’s consumers are a complicated lot. It does not matter the market one is in or which product one is trying to promote. If you do not strike a good first impression within the first 5 seconds of your pitch, you lose a client. That is exactly where whiteboard animation videos come in.
They have transformed digital marketing within a very short time. It is easy to understand why. First off, animated videos can easily engage an audience. Then there is the fact that animated videos can easily explain anything complex within a very short time. Such facts aside, what does the future of whiteboard animated videos really look like? Read on to find out.
1.Whiteboard animation will still rule
You do not have to be an online marketing guru to understand the effect that these videos have on anyone watching them. It may look like just a drawing on a whiteboard, but it is more than that. It makes animation look easy. It also leaves behind a hypnotic feeling.
So with a well done whiteboard animation clip, you have a video that can captivate whoever is watching. It then takes seconds to take an idea from a blank whiteboard all the way to growth, morphing and eventually a service or a fully formed product.
2.There will be a blend between 3D and Whiteboard videos
Most online marketing experts like to think of 3D videos as the alternative or even the replacement to whiteboard videos. That won’t happen. The two options have a nexus which is actually the next big thing. It won’t take long before 3D whiteboard animated videos become the latest fad.
3.Variety will kick in
Gone are the days when the most engaging whiteboard videos featured just a hand and felt pen. Things are quickly changing with whiteboard video makers now exploring options. This will create variety and options one can choose from to market his or her business.
Ultimately, it will be possible for a company to choose a whiteboard video from a wide range of variety available. Instead of going for the usual and mainstream videos, one can choose at least three different whiteboard videos to explain the same thing but to different audiences.
4.Marketers will focus on mobile viewing
Nearly everyone today has a tablet. It therefore goes without saying that mobile viewing should not be ignored when creating content. People want to enjoy things right from the comfort of their couches. The best way to do this is to use a phone. Unfortunately, only a few video production companies take this obvious fact seriously.
You may not know it but more than 65% of Facebook video views are made on handheld devices. That should tell you something about online marketing. The tide has shifted. Marketing should therefore be available in all handheld devices. That means one has to produce videos under different platforms. The more the variety the better you stand a chance to woo clients.