26 May 5 Innovative Ways Companies Can Win With Instagram Marketing!
Do you use Instagram? If no, then you must spend some of your leisure time on Instagram!
Now-a-days, Instagram is a platform that all the brands and marketers have been taking take advantage. But the main problem comes up when they find themselves struggling to achieve their goals and maximize the return on their investment. There are companies available in the market that collaborate their business accounts with Instagram. This helps them to use Instagram as a platform for marketing their niche products more effectively.
Also, Instagram is used by millions of people regularly, mostly admiring the gorgeous pictures that people like and follow them. But it can be utilized as a powerful media platform that can be used for getting some fresh ideas, innovative strategies, and purchasing products as well.
Let us take a brief glance at some inspiring and productive ways that would help companies to win with Instagram marketing strategies and gain followers on Instagram:
- Sponsored Posts and Product Reviews:When you are advertising your products with Instagram, then the smarter way is not only to get in front of larger target audience but also to get a chance to highlight specific products, events or any such similar happenings. This would provide you with an upper hand to set you apart from the competition.
With Instagram, you also get to monetize the posts that give you every possible opportunity to advertise on their platform. Many companies use this opportunity to drive revenue from the Instagram posts and are planning to take the next leap that focuses on the strategic policies to gain more influence on the revenue with each post.
- Search for Earned Media and Publish User Generated Content(UGC): The authentic UGC is a proven marketing technique greatly appreciated for delivering results for brands. Every consumer would like to see an authentic product on the social media platforms, like Instagram. UGC get more engagement than content alone.
Brands should focus on searching for the correct target of people who use its brand identity to express in an explicit way. There are lot many of Instagram users those are amateur. But the snaps they publish are of the superior quality!
- Give Back Something: It is not a Herculean task that you won’t be able to get large followers in a short period. The reason why fans follow you and your business is just that they love your brand.
In return, it’s duty of the companies that you should provide some extra incentives to the loyal customers. Most of the people agree to the fact that they follow the Facebook brand pages to search for some special offers. Similarly, this theory applies to Instagram as well. With Dumbu, you get a win-win situation, where you can significantly improve the Instagram followers of your profile.
- Know your Followers: It is important that you know what your followers want to see. So only display the relevant content that reflects your company’s mindset, strategies, and mission and vision of your company. With this technique, you will also be able to detect your followers with the help of demography, gender, contributors, influencers, and more.
- Showcase the snaps of your customers: Mostly, fans want to see and get the real deal and not a modified or morphed version of the brand. Companies should think about posting the events they organized, staff activities and more of such activities. Authentic marketing is a proven method to gain more engagement and positive feedback from the Instagram users.
More people you reach, more effective your brand will be, resulting in more followers and greater return on your investment. The ideas mentioned in this blog will help you to do that, and more.