04 May Larissa Castelluber: Keeping Your Focus Matters
Larissa Castelluber, founder of Design Moves LLC discusses why keeping a specific focus matters within your marketing efforts. Often times everyone wants to do everything at once because of this technological age however a true focus and theme within all of your efforts matters.
Multitasking is Not the Best Idea
Multitasking is a common error that goes into play when you are trying to produce relatively quicker. However scattered messages will distract from the real root of what your business is all about. From social media to your email marketing campaigns, keep the focus into: Mission Statement theme plus any campaigns you may be having at the time.
If you do not have those two elements, the suggestion serves as re-assessing your business. What makes you different from your competitors? What is the residing factor that will stay within your business forever?
Take a Step Back
Sometimes it takes a step back to understand what are you doing this all for. What is it that makes you work late hours and continue for years on end for a job that is much more responsibility than a 9-5
A good tip would be to keep those topic theme points on a paper by your desk so that you can continually remind yourself to encompass your efforts around those themes. Keeping a consistency will remind your audience what you are all about throughout time.
Don’t Get Overwhelmed
As we work on our daily schedules, the amount of tasks revolving around marketing is a bit overwhelming. If you also focus your efforts on one type or a specific marketing objective, you can educate yourself properly, and have enough time to benchmark the method to see if that effort is truly worth your time.