31 Mar How To Make People Remember You Ever Your Competitors?
Many of the independent entrepreneurs go through the dilemma of whether or not investment over packaging is beneficial. It is obvious for an investor to be ambiguous before making a move where the returns are not assured. After conducting a research we were able to establish certain pros and cons, analysis of these before making your verdict might help you live the vision you have set.
Investments that you make on carry bags for a better and more convenient shopping experience for your customers are of no value to them as they come free. However, as a shopkeeper or store owner it is essential to bag your products or else you might lose marks for visual appeal and customer service. Well let’s find out how true it is.
Below are the pros and cons of packaging that will help you decide whether or not you should make investment for a personalised bagging.
Carry bags with your brand name, logo and slogan certainly gives you an instant recognition in customers mind. It is no news that our mind registers visuals faster than words, thus it is more likely for customers to recognise your carry bag next time they see it. If your carry bag is exclusive in design and colour and is sturdy in quality, there is a high probability that your customers would reuse the bag. This is an indirect way of showing people that they shopped from you and are fairly satisfied to be flaunting your packaging.
When you have branded carry bags it gives your prospect customers an assurance that you are an upscale company who will stay in the market for long. It is a promotion that earns reliance of your customers in comparison to those who hand their products in a regular kraft bag without mentioning their name, address or any other detail.
As emphasised in the first point itself, if your customers have kept your bag safe there is a fair chance that the bag would remind them of you and they might drop in your store for another purchase. This could be a scenario with their family and friends as well. In short your bags are improving your brand visibility and reminding your prospect customers of your existence.
Bespoke packaging is a promotion for life time
Marketing over your packaging stays for long time. Be it a carton, large gift boxes with lids or a regular paper bag, a good quality packaging printed with brand logo, slogan and name stays in usage for long. Especially huge cartons or large size plain gift boxes are usually stocked by customers for future use. Also, not to ignore the fact that it is difficult to destroy such cartons.
The feature of building brand name via packaging is an expensive exercise. While many would consider this expense as an investment towards branding and rightly so but smaller businesses cannot afford to pull out an amount for this purpose. Even though it is a strong marketing aspect but we cannot ignore brands which have achieved the brand name without starting with packaged marketing in the beginning.
Difficult to change brand name, logo or slogan
This becomes challenging when company intends on changing or modifying its name or line of product. Recreating an impression over your users mind could be as challenging as starting afresh. Another drawback would be in cases of company takeover or merger. However, if you think over it, these are the features that are more in favour of bespoke packaging. Marketing main aim is to create a strong impression over people’s mind. Now taking it off from their minds, changing of brand names and mergers are situations out of control.
Two cons among four pros clearly suggest that branding your packaging is an integral part of your marketing.