14 Mar How Business People Can Communicate Effectively
The best example and mentor for any business man around the world should be Warren Buffet. He is like a guru for the most influential entrepreneurs nowadays. Recently, he published the annual Shareholder Letter in which he talks about Berkshire Hathaway’s accomplishments over the past year and future plans.
This letter is one of the best examples of how business people should communicate effectively with other people. How they should transform an intricate message into a simple, easy to understand one. Every fool is capable of making something easy seem complicated, it’s a lot harder the other way around. It takes a highly skilled and capable writer to transform something very complex into an easy to read message.
Here are some things we need to learn from the Oracle-of-Omaha’s Shareholder Letter:
1. You are talking to people, approach them accordingly
When writing, you should keep in mind that you are talking to human beings. You should create the idea of a conversation. The focus should be on what information the readers want to acquire. You should focus less on yourself and the way you structure your information.
Another thing you should take into consideration is using rhetorical questions. Why is that? These questions will make your readers get closer to your message. When a rhetorical question is used, even though you offer the answer right away, the readers try to find an answer to it. This way you create the image of a dialogue, not a monolog.
2. Communicate naturally
Each person is different, each and every one of us has different communication skills and style. For example, Warren Buffet is a midwestern, elderly, successful business man. You might be a middle-aged entrepreneur looking to send a message to his clients or partners. Even though you might be tempted to copy Warren Buffet’s writing style, you shouldn’t.
Your message should be created according to your personality. You should write the way you talk, there shouldn’t be any significant difference between the two. You might be a very vivid person, one that is full of energy, which invigorates the ones around him. The letter you write should be an identical copy of your personality. The differences between the two methods of sending a message may induce doubt into your readers’ mind.
3. The message should be easy to understand and attractive
When writing your message, you should focus on making it as simple as possible and very attractive. It means that you shouldn’t use intricate words that only you and a few others can understand. A message made out of this kind of words or phrases will confuse your readers, thus create a sense of repulsion towards your message. Even though it might take some extra time, instead of using one word, opt for a sentence that will be easier to understand.
Apart from being easy to understand, your message needs to be attractive. You don’t want your readers to fall asleep while reading your text. You can to that by using short sentences, small paragraphs and you should always use active voice. Many people recommend professional services during this step of your composition. A research paper writing service will take your text to another level and it will increase its attractiveness.
Communication is one of the most important aspects of every entrepreneur out there. Even if you are using oral or written channels to send your message, your message should be received very clear, without obstructions.
You should always learn from the best, Warren Buffet is one of the people every business man can learn from. A good example is his Shareholder Letter and the things we’ve learned from it. If you’ll remember these tips next time you send your message, your professional relationships will flourish.