14 Mar 4 Effective Ways To Tell A Brand Story
Stories sell more than ads. Part of effective marketing is building a compelling narrative around your brand. After all, people tend to remember marketing campaigns with a great story and a clear message. Looking for ways to hit a homerun with your audience?
Here are 4 Effective Ways To Tell A Brand Story.
- Show, Don’t Tell
The best stories are shown, not told. Many of the world’s most popular authors such as Ernest Hemingway, Jane Austen, F. Scott Fitzgerald, and Mark Twain use a lot of imagery and scenery to create a captivating experience for readers.
In the same way, brands should maximize their visual content to get the attention of their audiences. Studies show that images and videos receive up to 650 times more engagement than plain text. Moreover, posts with visual content get up to 94% more views.
Your audience is more inclined to stay in tune if you engage them with images and videos. Not only that, people are 65% more likely to remember videos and images compared to only 10-20% for text or audio.
- Hit Your Audience With Something Close To Home
Audiences respond to authenticity, not gimmicks. Build your brand story around something real that they can relate to.
Getting into this requires you to answer some important questions: What emotions does your audience respond to? What experiences do they go through? How do they relate to your product and/or service? In what way does your brand meet their needs?
Effective storytelling demands that you understand your audience. The more in tune you are with their wants and needs, the more effective your brand story will be. In other words, the closer you hit to home, the more they will respond to your campaign.
Looking for more ways to reach your audience? Companies like Sherwood Integrated Solutions offer integrated media consulting and corporate barter services that help you get the most traction out of your content.
- Build Your Story Around Real Characters
Trailing off from the second point, the best way to hit home with your audience is to build stories around real people who are just like them.
Having relatable characters is a great way to elicit empathy and build trust with your audience. You want to be able to get personalities and brand ambassadors who fit the same profile as your target audience. Whether it’s a celebrity or just a person down the street, your characters should be people your audience can relate to.
- Always Leave Something To Be Desired
Notice how TV series are able to keep you on the hook? It’s because they always leave something hanging.
Make your audience come back to your brand story by giving them something to look forward to. Don’t give everything away all at once. Keep your stories open ended to have your audience thinking about your next issue.
Not only does this strategy allow you build more content, it also keeps them talking about the next issue. The more you keep them guessing, the more they’ll be talking about your story to their friends.
Telling a brand story is only the start of building better customer engagement. Implementing a solid content strategy requires a lot of tools and skills, many of which are readily available online. SherwoodIS.com enables brands to implement successful content marketing strategies by providing the right channels and the latest tools and software.