10 Jan 8 Signs That Hint It’s Time For Rebranding!
In business, change is a necessity. You can’t hope to win over a crowd on a long-term basis by doing the same thing over and over. It creates a divide in old customers or followers and won’t win over new ones. It also won’t enable you to attract top industry talent to your company.
Don’t worry as many of the big names in the market have gone through a complete overhaul. Of the many renowned brands that have gone through a re brand are Apple, Pepsi, IBM and more. To help you realize when it is time to go for a brand renovation, look to these following signs.
1. Your Logo May Be Outdated
You may have poured your heart and soul into making your company’s brand logo 20 years ago, but now it has lost its allure. The biggest indicator of this is the low number of sales that you are making nowadays. It could also be how it does not fit in style with the new generation of customers.
2. Your Brand No Longer Reflects Your Vision
Your brand name may have been the buzz of the town about 20 years ago, but now it longer reflects the goals and vision of your agency anymore. Let’s say that you are a travel company, but the brand name gives people the impression that you’re a law firm. You can’t have people thinking you run some other business.
3. The New Demographic Can’t Open Up To You
All good things come to an end sooner or later and so will your long devoted customers and followers. Now the time has come to appease a new generation of customers, which means that you have to market yourself according to their preferences. You must retool your brand to reflect their values and attributes.
4. You Are Not Differentiating Yourself From Your Rivals
At the end of it all, it is all about how you differentiate yourself from the rest of your competition. If you think your brand is floating helplessly in an ocean of anonymity, then maybe it’s time for you to take a unique approach to it.
By re positioning and capitalizing on your unique value propositions, you can give your brand better visibility to consumers who are looking for unique solutions.
5. You’re Clinging To A Dying Brand
Old concepts are very likely to wear out in the passage of time, which is why computers began to take over offers over two decades ago. The same goes for social media, which has allowed even rookie brands to stand out. So if you’re not moving with the rest of the world, you’ll be left behind in the race.
You have to opt for change because it will help you reach out to new audiences. It may not be traditional, but it is necessary.
6. Your Brand Has Become Complicated
Are you simply making a litter of offerings with no brand narrative? Is your messaging and design befuddling or confusing? If what you are portraying is losing the attention of your audience, then you have to reconfigure it to paint a clearer picture.
7. You Need To Remove The Negative Image Towards Your Brand
Sometimes a brand is subjected to major scrutiny due to the different number of negative connotations surrounding it.Social media can at times cause this debacle. It destroys the prestige of your brand very quickly.Therefore, rebranding is the only recourse for your business to take.
8. You’re Not Attracting Top Talent
The best employees only get to work with the best of brands and that’s the way it has always been. If this isn’t working with you, then it is obvious that your brand is meeting up with sub par industry standards. The rebranding will allow you to redefine yourself, not just for your customers, but also your current and new employees.
Catharine Daisy is a Brand Manager at UAE Assignment Writing. For his perceptive thinking and lucid writing skills, she has taken up writing as a permanent job and offers online assignment help to students in every corner of the world.