22 Dec Top 9 Branding Trends To Look Forward In 2017!
As we delve further into the digital era, the business of branding is taking a slow and evolving step into the future. Even so, the basic principles of branding have always remained the same. It involves researching your market, coming up with a brilliant concept, creating content that conveys your idea, and then coming up with ways to get that content delivered to the right audience.
Unfortunately, with technology rapidly changing, especially in 2016, it is becoming increasingly to finding the right audience. It also includes changes in technology, culture and content creation. That is why it is important for those working in branding to keep a close eye on any recent changes to avoid looking outdated.
To stay ahead of the game, we have to be wary of the latest branding trends as we head off into 2017.
- It’s The Data
Advanced analytics will provide marketers with cognitive insights that will help them better understand and predict digital behavior. The tools and apps that we will see in 2017 are looking to deliver on that promise very soon.
- Brands Will Focus More On Building Connections Than Sales
Over the past five years, social media has allowed many brands to be more organic when engaging their clients. As such, it helps them tell a story and then share it with their customers. By establishing a two-way communication, you are in the process of humanizing your product, creating authenticity and personalization.
- It Will Be All About The Content
Content marketing is looking to face a tough challenge when CMOs demand hard conversion metrics. The metrics have to be conveyed effectively in the boardroom.
- Videos Help Increase Brand Messaging And Story Telling
Even an amateur video from a smartphone can get you a lot of clicks, shares, and likes. Just look at the short clip on Vine and Instagram. They may be short, but they can tell the story of a brand in that tiny span easy. About 85% of the viewers who watch Facebook videos, watch them without sound.
If that is not surprising as it is, the videos in the future will come with a 360-degree view and virtual reality function in them.
- Train Employees To Be Brand Ambassadors
In 2017, there are brands of varying sizes who are looking to train, invest, inspire, develop and empower employees in the roles of brand ambassadors. Apparently, nobody is more looking forward to seeing their company succeed and the name of their brand go up than the people who work for that company.
- Mobile Is The New Desktop
By now, it has become more apparent that mobile advertising is looking to become the norm of digital advertising in 2017. Desktops might as well fade into oblivion by then when mobile ads take over.
- Brands Will Leverage Mobile-First Communications
As soon as the notification sound in your smartphone goes off, you know your customers are listening. Google was the first to make use of this concept, so it makes sense that every other brand should think likely as well. The 2013 SuperBowl blackout is what brought life to this strategy.
- Social Media Could Become Rigged
Pretty soon, the authenticity first approach will be nothing more than a thing of the past. Many of the social media platforms will be focusing on creating sponsorships and advertising that will blur the lines between an ad and a viral message.
- Brands Will Focus On Sustainability And Go Green
Benetton, Zara, and H&M have been teaming up with one another for a couple of years for now and have banned the use of hazardous chemicals in their production. These days, consumers are being heard loud and clear.
Sustainability, food and material sources, supply chain, energy savings and eco packaging are all starting to matter now.
Author Bio: Sara Lauren works as a Brand Manager for Coursework Online. She looks into the most popular trends and works hard to help her brand stay on top.