01 Dec Paypal To Add A Charitable Button To Its App
Whenever corporations engage in charity it’s seen as buying of loyalty of masses in general. Well like it or not, but corporate social responsibility has become a very crucial means of social reform. Many big companies like Microsoft, JP Morgan do their part for the society
There are two types of corporate social responsibility.The definition that is held by most people is corporate funding for worthwhile causes and employment time for charities. However there is another type which is to produce products or services to serve the society.
Paypal has adopted a mixed model of corporate social responsibility as in Paypal is producing a product that helps to fund charity for social work. The company is launching a new update of its mobile app to make charitable giving a possible option for the app’s users. From now on There would be a button that appears at the on the home screen of the app. Users can pick the social causes that needs donation in their app and support a favourite cause.
The new app lets people aware of thousands of Paypal certified charities and the user can choose to pay with just a push of a button. The company said in a statement that it’s the first time the company has made available funding through its app. It was also said that charities will receive 100% of every donation
The statistic said that previous year 38.7 million people donated a net sum of $6.6 billion to charities by use of Paypal and 23% of the sum was given by mobile devices. That’s about 33 % more than given in 2014 so there is a upsurge of donation by mobile. On December 1, 2015 Paypal set a world record for most money donated online for a charitable cause in 24 hours. The users donated $45.8 million for different causes.
As the users to donate money on Paypal increases so does the charities. More than 497 thousand charities accept donations by Paypal and 38.7 million people give donation using Paypal but not all charities can be availed through the new button as some of the charities are not affiliated to Paypal’s giving fund. The paypal donations were also useful during Nepal earthquake in 2015, where $19 million was donated via Paypal.
It seems that Paypal has been able to get around the stringent Apple’s App Store rules about charitable donations according to which it’s banned for Apps to get funds for charities and fundraisers but fund collection is fine through SMS or Safari that is funds have to be collected outside the app.
Paypal has found a way to bypass Apple’s rules by making most of the donation flow to go native while completing the transaction by popping up a mobile webpage. The users are sent back to the native app when the fund transfer is completed thus complying to rules of Apple while transferring the donations. The whole experience is made effortless and seamless for the end user which means less call volume to Paypal’s customer service.
For more information visit at : http://www.maptechie.com/services/paypal-customer-service/