22 Nov A Complete Beginners Guide To SEO
SEO isn’t rocket science. It’s not hard and anyone can figure it out.
You already think I’m lying to you, don’t you?
Well, I’m not. If you’ve ever been told that starting up in the big wide world of SEO is too difficult to understand or just for experts, then completely erase that from your mind. It’s 100% not true.
SEO is made out to be this big, monolithic giant of a concept when in reality, the basic fundamentals are pretty simple. And once you have those fundamentals down, it’s fairly easy to become an “expert” in the field. It just takes practice!
Below is a short beginners guide that will put you on the path to SEO greatness. Start off with these tips, continue to practice and learn, and you’re sure to be a master in no time.
First: Understand What SEO Is and What It Is Not.
What do you think SEO is all about? Hmmm? Go ahead, take a guess.
If you answered driving traffic to your site, you’re only partly correct. Yes, it’s one of those questions, but what did you expect?
Sure, one of your end goals of using SEO would be to get traffic to your site. But what kind of traffic is SEO generating? That’s the real question you need to be asking to understand SEO.
Imagine if the only purpose of SEO was to generate traffic. You might get tons of people seeing your content, but there’s no telling who these people are or what they are looking for. In the end, you might end up with a bump in sales or subscribers or whatever you’re looking for, but nothing substantial.
SEO is about helping the right people for your site, find your site. And what’s the magic word to make that happen?
That’s right. Keywords.
Second: Dig Around to Find the Right and Best Keywords for You.
Yes, the magic word – keyword. This is the heart and soul of SEO and is what is actually going to bring the right people to your site.
But the biggest decision you need to make is what keywords you’re going to use. You want to choose keywords that are popular and have a high search volume. And of course, they have to be related to the content of your site.
Try out this handy tool from Google that will give you the awesome power to analyse all of the keywords your heart desires to understand their search volume, competition, and even get more suggested words.
Third: Do What You Do Best – Creating Content.
Now, this is the easy part! Creating engaging content for your viewers is a sure-fire way to up your ranking on search engines. The search engine’s “crawlers” search your content to find the top keywords and to make sure your content is engaging enough to rank highly.
Here are some of things to look out for when crafting your content to make it SEO friendly:
- Make sure it’s original content. You’ll be penalized by the SEO gods if it’s not.
- Create a catchy title so people will want to read your content.
- Pick the best keywords that will bring the right people to your site.
- Make sure the content you put out there is only of the highest quality.
Fourth: Links, Links, Links…And Oh Yea. LINKS.
Whether you’re using link building sites or going it on your own, the importance of links simply cannot be understated in the SEO world. Having more links in your content and links directed to your content is so important.
If you want to be successful with SEO, make sure your content includes links to relevant external content, as well as links to your old content. This will make the search engine crawlers more intrigued by your content and more likely to rank you higher.
Also, don’t forget about social media! Getting your links spread across social media platforms is super important to get those crawlers attracted to your content.
So, there you have it. You’re now officially a beginning expert at SEO. Take these tips and go out there to conquer the not-so-scary world of SEO!