17 Oct How to keep and attract customers to your tire shop?
Today, the number of car owners is increasing, because most people have long wanted to switch from public transport and travel via car enjoying the comfort and speed. Therefore, many strive toward their dream of owning a car. Due to the increased number of cars of various types starting from sedans like Nissan Maxima and ending with SUVs like BMW X5, there is a variety of shops providing services that are necessary for motorists, among which, are tire shops. It is for those who are going to open up a tire shop, it is important to buy tire-fitting equipment, which will be of high-quality and varied, only then will you be able to provide appropriate services expand their list.
Therefore, companies that provide tire-fitting services, wonder: how do they attract customers to their tire shop since the competition is very high and there is always a company that might get their customers.
In order to answer this question, we can give you four tips.
First of all, it is the execution time. Revise your working schedule. How many hours a day do you work? Eight? Twelve? It is necessary for your tire shop to work around the clock, as only then you will have more and more new customers coming to you.
An important criterion is the price. It has long been proven that drivers turn to companies where the cost of services is lower as every one of us wants to save some family budget. So it is very easy to lose existing customers who may leave for those who provide quality service for less money. If you cannot lower the price, you might introduce some discounts for your regular customers.
Another criterion for success is the right advertising. It is necessary to advertise your tire shop in the areas where your organization is located. Having done this, there is a good chance that the number of clients will increase, because, as a rule, drivers look for a tire shop that is close to their house or apartment. Where can you put your ad? You can advertise your tire shop in local papers, you can install advertising signs or you could make use of the internet. Just like people look for online ads to find Nissan Murano on sale, for instance, they will look for tire shops too. In the end, you can post advertisement notices on bulletin boards in the streets.
When drivers start turning to you for a tire service, make sure that these clients stay for a long time at your tire shop, that is, they need to become your repeat customers. To do this, you should provide not only high-quality services, but you should also do a little more for the customer, for example, you can put the old tires in a bag and stow them gently into the trunk. It will not be too difficult for you, whereas your client will be pleased, and they will come to you again, as the right attitude is also an important thing.