03 Aug Want To Make Your e-Commerce Store Successful? 7 Things You Must Do
The online retailing industry has drastically swelled up high in the last few years. New online stores pop up around every now and then. Again, the sales through online stores have increased very much compared to the normal stores. But, building up an online business is not that easy as different businesses have different requirements.
When we say a successful online store, then it does not merely comprise of a good looking store, but it also has the components to generate revenue. When compared with usual department stores, the products at the online stores are not that alluring. So the only way to attract customers and gain their trust is by developing a store with unmatched user experience and better marketing techniques and for this, you need to hire Magento developer. Some of the things that needs attention while designing the store are creating easy checkout as well as smooth navigation throughout the store.
So if you are also planning to Magento store development, just keep these things in mind:
Shopping cart must be user-friendly: It is true that building up an e-commerce store takes months to finish. So if you include complicated features, it will consume more time and chances are more that you may leave behind the important things. With Magento, you can easily find a cart that comes with complete hosting, support and hosting through phone and payment integration. Moreover, you can easily customize your store by making use of Magento features.
A proper shopping cart should provide a clear information about the product along with its cost when one is added to the cart. Again, there should be a call to action for the consumer if he wants to make changes to the products in the cart.
Easy sign-up process: If you want more lead converted into customers, keep your sign up process simpler. No one likes too many questions. Again mostly people are reserved when it comes to sharing information. So if you ask irritating questions, they will move to the next store.
There are many online stores out there where it becomes mandatory to sign up in order to place the order. In such cases, the cart abandonment increases compared to sales. Every 1 in 4 customers leaves the store without making purchase due to compulsory sign up process. So this is high time for you to decide whether you need to include a sign-in process or not. In case you want to add one, make sure to make it simple enough so that anyone can fill it.
Be SEO friendly: There are many people who simply search for the products or category on the search engine. So in case you want to beat the competition and stay on the top of the list, you need to optimize the store. For this, you need attractive content, unique description for the products, catchy title tag, as well as some links on your web page from other web pages. Know that there are thousands of stores out there selling the same kind of product, so optimizing the store will help you get more traffic and eventually increase sales.
Security: A number of people have gone through online scams in the recent years. So it is necessary to increase the security of your online store. You can make use of Magento features at the payment section and tell your customers about the same.
Different payment options: In order to generate more revenue, make sure to provide different payment options to the customers. Options like credit card/ debit card transaction, bank transfers, mobile transactions, etc. will help to attract more customers. This way you will be able to reach the larger customer base.
Multi-currency option: Customers don’t want to get on your site and calculate the prices in their own currency. This will rather make them leave the store. So better provide them with the facility to convert the currency based on the geographical location.
Go for social media sites: You can easily generate more traffic by making use of social media sites. You can either promote your product or let your satisfied customers do it for you. In short, it is tested as well as a worked strategy to generate more sales.
Understand that each strategy works in its own way and when you make use of them collectively, you will be able to get amazing results.