16 Jun A Step-by-Step Guide To Creating The Ideal Banner Design For Your Purpose
You need to go to a convention, trade show, and fair – whatever the occasion may be – and decide you need a banner as a promotional tool. First of all: congratulations, it’s a great choice that is sure to deliver great results if it’s attractive and placed at the right location. Secondly, you’re about to have some crucial questions about your pop up banner answered. Designing roller banners is not that straightforward. There are some important issues to consider before you start drawing up some plans. Here’s a step by step guide to creating the ideal banner design for your purpose.
By the way, what is the purpose?
Engage clients and promote your business, of course. Yes, but let’s be more specific. Is the purpose to promote a single new product? Or several products? A service? Is it to inform? To educate? It’s tempting to say ‘Well, a little bit of everything.’ But that won’t do. Answer the following question: what is your message and to whom are you directing it?
With an image of your ideal customer and message in mind, it’s time to list down some ideas. For this, you have to find out what your ideal customer likes – and relate your message to them. It requires research. However – don’t reinvent the wheel. Often, your answers can be found by taking a look at the competition and distinguishing yourself from them.
Creating the basic sketch of your pop up banner five different times (in different ways) will automatically give you the feel of what works and what does not; you can also seek help from a banner printing service. Coming up with four or five completely different blueprints will help you establish the basic rules of space optimization and message content.
Be bold. Be short. Be clear. When it comes to words, less is often more. By the way, make sure there’s a call to action (contact us!) and your contact details.
A picture paints a thousand words – a cliché, but it’s true, and don’t ever forget this. An attractive image often inspires people to dream and can entice the appetite. Make sure it’s printed in high resolution.
To over-simplify: all you need is a great message and a wonderful image, and people will be hooked. This explanation is, of course; too straightforward because it takes market research and some imagination to come up with that perfect slogan and those ideal graphics, but it is nevertheless what a good-looking and effective banner is all about. It’s about being visible, and delivering the right message to the right people in the right way and at the right time. In essence, put the dreams of your customers on canvas where they are bound to see it and your banner will ensure customers keep coming.