29 Feb Tips and Tricks: How To Use Social Media For Fundraising
Social media is no more just a channel to connect with friends and increase social circle. In fact, it is turning out to be an extremely tremendous source for brands to establish remarkable reputation.
Apart from marketing and promotional activities, social media is becoming a center of attraction for fundraising campaigns as well. No matter what type of audience you are willing to target to raise impressive amount of funds, social media can help you accomplish your mission quite effectively.
However, there are certain exceptional tips that you will have to consider for making an impactful presence across all social channels.
I have experience of managing a couple of successful fundraising campaigns for SMBs (small and medium size businesses). Therefore, I am eager to share some pro tips that will surely help you choose the right direction for making the most out of your efforts.
Here you go…
- Focus on Educating Your Prospects
The first thing you need to do is educate your audience. I know fundraising will be a different experience for you and your followers as well. But, if you are producing quality content in the form of captions, tweets and images, it will be useful for your audience to get a clear idea about your objective.
When producing content, make sure to use actionable words and phrases that will eventually help your prospects understand the core reason behind your initiative.
- Compel Your Audience to Take Actions through CTAs
Social media is a channel where you have enormous opportunities to captivate your target audience through CTAs (call-to-actions). Yes, you heard me right. You can use CTA as a brilliant source to drive results.
For instance, if you are running a fundraising campaign to educate children, use your cover image of Facebook to insert CTAs. It could be done by using an actionable phrase like “Learn More About It” on image and you can share the link of your landing page right below the image’s caption as well.
- Create Interesting Polls and Quizzes to Engage Them
Create interesting polls and quizzes if you want to make your social existence more appealing and eye-catching. Moreover, it is simply a phenomenal way to get instant feedbacks from the audience to take future actions accordingly.
But for this, you will have to come up with unique and results-driven ideas. If you are not good enough to create reader-centric polls, I would suggest you to hire a social media practitioner. He, with his experience will help you connect with the audience through fascinating content and polls.
- Build-Up Strong Credibility
Winning trust is the most difficult job. But, if you are working with a right mindset and updating your prospects about real life stories, convincing them wouldn’t be a big problem.
Therefore, it is important to show the audience that how you are going to utilize the raised money.
This way, people will start trusting you and will be happy to take actions without any problem.
Sarah Pike is working as a Social Media Strategist for a company at Essay Writing Service UK. She is a passionate marketer who likes to assist SMBs in driving sales. When not working, She spends most of her time with Friends.