26 Jan New Year, New Label – Update Your Product Marketing In 2016
The New Year is a time for fresh thinking, resolutions and being open to change. Consumers often feel invigorated after the Christmas break and are on the lookout for healthy and innovative products to assist in transforming certain aspects of their lives. Therefore, this is a perfect time for companies to capitalise on the enthusiasm of consumers by planning positive campaigns for their brand’s marketing strategy.
Custom labels are one of the easiest ways to attract new, existing and former customers. Even small changes to the labels on the packaging of a product can be enough to draw in new business and keep current consumers interested.
A brand might contemplate modifying the font or colour of their product labels. Both of these elements of a label design must be carefully considered to ensure that the readability of the label is optimised and that it fully reflects the personality of the brand. Certain common fonts which are overused such as Times New Roman or Arial should be avoided as they can appear boring and amateurish.
The colour of your product labels is also extremely significant. Whilst colours such as red and yellow are commonly known to be appealing to consumers, these colours may not work with your brand if they clash with the existing shade of the packaging, container or the actual product itself. It is also important to assess the colours on the packaging of your competitors’ designs so that your product is able to stand out from the crowd for all the right reasons.
The New Year is a great time to expand your brand’s contact base. Social media is an incredibly effective marketing tool which helps spread brand awareness to current customers as well as potential leads. Customers can follow your company on Twitter or Facebook to discover exciting brand developments such as additions to the product range as well as offers and discounts. Therefore it makes sense to update your labels to include your social media information as well as website addresses and helplines.
Expanding the size of your label is a great way of attracting more consumers to your product. You could use bolder font and a larger logo on a label with an ample area. Changing the size of your packaging labels will depend upon the existing size of your product. However, a large item with a small label is missing a fantastic marketing opportunity and will look out of place.
Many brands choose to use a label on both the front and back of the product. Typically the front label would show promotional brand information such as the name, logo and other eye-catching essentials. The back of the label is a good place to display further details such as an ingredients list or instructions.
However, the use of two labels is not always cost-effective, so the New Year is a good time to think about the affordability of your current labelling. It may instead be more reasonable for your brand to use a single wrap-around label.
When it comes to customers and their purchasing decisions, a first impression is often the final impression, so make sure that your products have eye-catching labels that let them stand head and shoulders above the rest in 2016.
Rob Lorkins works for the leading UK label manufacturer, Labelnet. Based in Ongar, Essex, Labelnet design and manufacture high quality branded labels, stickers and packaging.