18 Dec Solar Lead Generation: 6 Actionable Tips
Generating solar leads is a difficult prospect in this market – but don’t despair; by using the power of the internet and social media to your advantage, you can get more leads, and more chances of converting these leads into solar sales. If you’re wondering how to increase your solar leads, take a look at these top solar lead generation tips.
- Give Clear Directions on your Website
Your solar website may be packed with information about solar panels, prices, and benefits but your visitor needs clear steps to take in order to move through to asking for a quote or leaving their details. Make it easy for a visitor with identifiable calls to action, and give clear directions on how to move from page to page. Make it easy for people to find what they are looking for. Your website must drive prospects through the sales tunnel.
Set a solar lead generation strategy, implement it, and then don’t forget to measure results. See where you are succeeding and where you are not doing so well. Never abandon a strategy without first considering why it wasn’t working. Feed in all information back to the marketing strategy and then you can make improvements for generating more solar leads in the future.
- Embrace Social Media
More and more, people are looking to connect with companies on social media before they make a purchase, particularly for larger purchases like solar panel systems. You have a great chance to engage with your prospective customers, building trust and knowledge. People may be following you for months without moving forward but you have a much better chance of getting a lead from someone when they are actively engaged with you on social media.
- Tailor Your Offers
When it comes to solar lead generation, offers and discounts are only beneficial if they are of interest to the right people. And they need to be offered at the right time in order to be truly effective. Make sure that you have paid attention to what your customers truly want – money off? Help with installation? Meet their needs with your offers.
- Position Yourself as a Thought Leader
Remember, it is fine (and indeed, very valuable) to give out content for free to people who may never buy your solar panels. When you develop informative, inspiring content that is useful to your target audience you raise your page ranking, and you position yourself as a trusted authority in the industry. People who are looking to buy will be more likely to find your offers and your website, and will be more likely to trust you enough to ask for a quote or make an appointment.
- You don’t need to be the Best to Everyone
Tailor your product to the people who need it and are most likely to buy. Don’t try to market your company to everyone, all the time. You will segment your offering and be less likely to make an impact with the people who count. Look closely at your brand, and see who you should be targeting. Generate more leads by using specific techniques that work for your audience. General methods don’t tend to work so well.