14 Aug Boosting Your Business Brand
If you own or are heavily involved in a small business, you no doubt have heard that you’re supposed to have a brand. Branding is supposed to help your business increase visibility and get more customers. Okay, that sounds great, but what exactly do these experts mean when they say you need a brand? Because if you think about it, how many people out there, upon hearing the word “branding”, immediately think of pressing a red-hot piece of metal against the hide of livestock?
What Is Meant By Branding?
Fortunately, it has nothing to do with being a cowboy. Branding is the process in which you establish a unique identity for your business and its goods and services, by means of a specific and consistent name and image. This creates a memorable identity of your business in the minds of consumers, accomplished mainly through advertising and other marketing strategies.
Now, how do you boost your brand?
Define Your Brand
For starters, you need to spell out exactly what your brand is and stands for before you start shouting it from the rooftops. What is being offered to the people? Who is the message targeted at, for that matter? Does your brand have a logo or a mascot? Do you favor certain colors or fonts? This definition serves a threefold purpose: connecting with customers, promoting your business, and setting you apart from the crowd.
Speak In One Voice
Check out one of the many geek-culture retail websites, be it gaming, t-shirts, or gadgets. There’s a certain vibe, a certain attitude that pervades the site, and it’s consistent throughout. On the other hand, a site dedicated to financial investments wouldn’t engender feelings of confidence in would-be investors if the site used the same kooky syntax and spirit.
Come up with a voice, and make sure it’s consistent across all of your media.
Build A Website
If you don’t already have a website, shame on you! Now go out and get on put together, pronto! If you DO have one, then good on you! But you need to make sure that the website’s look, feel, and tone are all consistent with the branding elements that you chose at the beginning.
But regardless of your brand’s elements, you need to put them front and center on your website. And while we’re on the subject of being online…
Establish A Social Media Presence
Okay, so you have a website. Now you need to make sure you have a company page on at least one social media network. Maybe it’s Google Plus, maybe it’s Facebook, but whatever it is, you need to put yourself out there.
Your social media pages should also reflect the design and tone of your brand, as well as pointing to your business’ website.
For extra credit, why not start a blog as well? There are numerous blogging websites out there to take advantage of, and all you really need is a 500-1000 word piece once a week, covering some topic relevant to your business. And remember; keep the tone consistent with your brand identity!
The article “8 Simple Things You Can Do To Reinforce Your Small Business’ Brand Online” points out that you should create headers for your blog and social media accounts, and that they should all conform to that one brand look of yours.
These are just some ideas that you can try out. Work at it, and before you know it, you’ll be able to call yourself a do-it-yourself marketing expert!