09 Aug Become A DIY Marketing Expert
Let’s just skip all those introductions about how much your marketing plan should be important to your company. Basically, if you don’t have a marketing plan – you are not a company. Either that or you are just relying on your service to prove as the best ever, and on people to start talking about it, which is, again, mouth to mouth advertisement and that’s the best marketing that you can get actually. Instead of contemplating on the matter of how much is marketing important and why, let’s focus on mastering this thing to its core.
- The thing your brand (product, service, company) needs to do is to grow and reach its audience. Make them notice you, make them admire you, make them want you. In this modern day and age, you need a brand just to get a job, let alone clients. Starting from personal branding, the most important factor is to stay diligent, communicative and to always have a smile on your face. People relate to confident people, it is as simple as that. With the power of the internet all business finally became a question of emotions, and you need to influence those emotions on the right way.
- This is why you need to study all you can about online marketing strategies. Whether it is Facebook, Twitter, or Pinterest, take some time and study them, apply them, and modify them. Other than that – start cracking your fingers, because you will need to write a blog that will address your core fans, and update it at least on a monthly basis. This may seem like a hard work, but you will get motivated as soon as those notifications start going wild.
- A few years ago, we could still wonder is the traditional way of doing marketing dying, and at this point we are simply waiting for that brave individual that will officially declare it as outdated. Even mouth to mouth advocacy is turning into reviews on Yelp and through social media, so you should definitely concentrate that even your Guerilla Marketing tactics get noticed and get online.
- One thing that you should honor is promotional products. We all love them, it will always attract clients, and there is no better way to advertise yourself than to have your logo printed out on a T-shirt or, during hot summer days, personalised water bottles are great and convenient things to have. Signs are a necessity, of course, if you have a store you need to get noticed, but other than that you can only try hosting events. If you do try to do so, please remember to invite us.
One last thing that can’t be studied or learned is to be innovative. You can always get help from a creative agency or you can get crazy and get wild, hide nothing because it will show sooner or later and stay in the center of the attention but transparent as you can be. Let those true colors shine through.