How To Run A Successful Fundraising Campaign

31 Jul How To Run A Successful Fundraising Campaign

When you’re planning a fundraiser it often feels like you have a million and one things to do, without the time to do them all. You have to get your fundraisers ready, write a ton of emails, reach out to people throughout the campaign and the list goes on. Although every campaign is different, here are a few tips to put you on the track to success.

An effective Soft Launch

A ‘soft launch’ is where you initially reach out to a smaller number of people, and once you have some backing you can then take your campaign public on a larger scale. By already having some support in place when the campaign goes public, you will hit the ground running and give other people more confidence to support your cause.

Be seen and be heard

If you want your fundraising campaign to be successful then you need people to know about it. There may be loads of people out there who would be keen to support you, but if they haven’t heard about your cause then that’s not going to happen.

We’re in a digital age where social networks have become the most effective advertising tool, so use this to your advantage and set up a Facebook and Twitter account. Also make sure your supporters are using their own social networks to put the word out about your campaign.

Make sure to include a call-to-action where people can go straight to a page and donate, making it easier for people and giving you a better chance of more support. A great way to directly connect to people is by supplying them with donation envelopes. This not only makes them aware of your campaign and need of support, but makes the whole process of donating a lot easier, which makes it more likely for them to give money.

Help out your Fundraisers

Fundraisers are your money-makers, so you will want to give them continued support and advice throughout your campaign. A good way to do this is set up an email list for your fundraisers so you can send them any new updates, as well as letting them know how well they have been doing. It’s also a good idea to have a page on your website specifically for giving tips and advice, especially for new fundraisers just getting started.

Demonstrate the impact of Donations

People won’t donate to your campaign simply because you tell them to. You need to show the impact of the money they donate and how it will affect the lives of other people. This can be done effectively by telling donators what specific amounts of money will get, for example it will mean more to someone if they know their £20 will be giving a vaccine to four children against diseases. By letting someone know exactly where their money is going it makes them feel more connected to the cause, and be more likely to spread the word about your campaign. Comic Relief always does this really well with their annual television appeals.

Make a Campaign Video

A website page or social media post with a video on is a lot more engaging, and therefore perfect for a fundraising campaign. You want people to take in all the information about your campaign whilst making sure to keep them interested.

Big sections of writing tend to get skimmed over by people and they often miss key information, but a video doesn’t take any effort to watch and therefore is more likely to keep someone interested enough to concentrate. You can also tailor a video to fit audiences of all ages and make it easier to reach out to everyone.

Running a fundraising campaign can be difficult without any advice or direction, these tips are a sure-fire way to get you started and help move forward with your campaign. Every campaign requires a specific approach depending on what you’re hoping to achieve. It’s important to stay motivated, and motivate everyone around you until you achieve your goals.

Paul Thompson is the Director for Rapid Envelopes which produces quality printed envelopes and charity envelopes for businesses across the UK.

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