15 Jan 5 Things To Consider When Designing Effective TV Advertising
Many small and medium businesses shy away from TV advertising channels due to its perceived high cost. Many business owners are reluctant to give this advertising method a try, but they should try to consider making the leap, although it can be intimidating initially. With printed material, we write our advertising and publish it. With radio, we record our commercials and as the station to play them at specified time.
However, we may need to pull a lot of pieces together if we plan to produce very successful advertising campaign. In fact, this could be a real leap of faith for some business people. In this case, we may need to work with project managers for our TV advertising experience. They should help us to better understand all the required elements needed for a highly successful TV campaign. Here are things we need to consider:
Many small and medium businesses would realize that they may need to spend more money in TV advertising, compared to print and radio campaigns. Although TV advertising can be quite affordable if we choose a smaller local station, we should be aware of some hidden costs to avoid. Much of the costs will spent on airtime and production and they are primary components of our budget.
Script represents the core of our TV advertising and it also contains our core selling messages. A script dictates what will be said, including the expressions and tone used. It also specifies what is displayed on screen, as well as who moves, where and when. A proper script would be essential for any TV commercial.
While radio advertising also requires talent, we need more comprehensive set of talents for TV advertising. The more in-demand and well-known the talent, the more we need to pay. Although we don’t need to hire a very popular celebrity, we could still look for less popular people who can attract attention. Many local talents can still produce a variety of professional results.
4. Production Elements:
We should decide what elements to include in our TV advertising, but they are usually music, audio and graphics. There are also some special effects that we need to consider.
A TV commercial spot can run as short as 15 second, but the most ideal will be 30 or 60 seconds, depending on our budget and amount of information. Obviously, a 60-minute infomercial will cost much more to run and produce. In the end, we should consider whether the TV advertising could really provide us with so many things.
In the end, we should make sure that our TV advertising can offer us more positive outcomes and our commercials should be especially focused. This can be achieved if consumers are convinced that they can benefit from our services or products. In the end, no one is able to sell our own products better than us. Add an effective call to action message and we will have a very compelling ad.