05 Jan How To Maintain Our Brand In Difficult Economic Situations?
As entrepreneurs, we always try to be optimistic and upbeat, but let’s face it. The business world doesn’t always let us achieve goals easily. In fact, it can be downright scary for many new entrepreneurs to start their business immediately. We often need to continue our roller coaster ride and it isn’t always easy for to handle things in the market. In many cases, consumer confidence can continue to decline and this could mean that we need to be more conservative and conscious about how we should spend our hard-earner money.
Like sellers, consumers can also be freaked out. They can be uncertain and confused with what things they need to buy. They often need to think long and hard before they clock the “Buy” button on their laptop and reach out for their credit card.
That’s the reason for us to create a very memorable brand, which allows us to have a more well-defined brand identity. In this situation, we should have a much better chance to survive or even thrive in a down economy. We often need to deal with tumultuous uncertain times, while people tend to stick with things they want to know. They seek things that are reliable, predictable and familiar. They prefer safer choices if they are available. They also need to have people they can count on and marketers could take that role. Better yet, we should be that person who can share their values.
Our brand is the foundation needed to build our credibility and trust based on specific consumer demands. It is about having connections with your customers. It is actually much more than our tagline or slogan, it is all about fulfilling our promises. Our brand can better survive in down economy, if we can deliver our promise consistently. If we do this, we could be on our way to develop a very strong and survivable brand. This is an essential thing that can improve our brand loyalty. This kind of things can really help us weather financial storms that seem to arrive periodically.
We need to achieve that coveted and glorious brand loyalty, by creating remarkable, memorable and unique brands. Our personal brands should also be relevant and authentic. Most of all, our brand must be true to us. Also, we may also need to consider a breakthrough brand, so we could easily compete well with the big guys.
With simple implementation of technology and a bit of creativity, we should be able to level the playing field. There are many resources and tools available at our fingertips. There has never been a much better time to cultivate our brands. In difficult economy situation, the Internet still helps “little guys” to maintain their competitiveness.
There are many pieces that we can use to construct the framework of our brand. Our logo, name, website, tagline, photo, email signature and business cards can really represent our networks. Our brand is about who we are, what we stand for, what we do and what we serve. These things must fit well to the whole structure of our brand.